Market Information System (MIS) and Components

 Market Information System (MIS) | Components of Market Information System      Marketing Information System (MIS)  Characteristics/Features of Marketing Information System (MIS)  Importance of Marketing Information System (MIS)  Components of Marketing Information System An MIS has four components:    a) an internal records system, which includes customer-related records, sales-related records, and other reports.    b) … Read more