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In the world of the internet, getting noticed can be tough. But with Search Engine Optimization (SEO), you can boost your chances of standing out. SEO is about making your website more visible and attractive to search engines like Google. By understanding the basics of SEO and applying some simple tricks, you can improve your … Read more
The New Economy Adapting to Marketing The New Economy Adapting to Marketing Companies in 21st century have to adapt to constantly changing environment. At today, firms constitute a peculiar blend of old as well as the new economy. A great lot of study has already been done with regard to the old economy, but … Read more
Marketing Defining Marketing Defining for the 21st Century The 21st century The 21st century has witnessed the introduction of the new economy, owing to technological innovation and progress. To comprehend the new economy, it is vital to grasp the short characteristics and qualities of the old economy.The industrial revolution was the commencement point … Read more
Impact of Macro Environment in Marketing | Advertising | Impact of Natural Environment in Nepal Impact of Macro Environment in Marketing: The marketing environment consists of forces that directly and indirectly influence the organization’s marketing activities. In Nepal, various external forces influence marketing activities. Marketing performs several activities like purchasing, selling, branding, grading, … Read more
Learning: Definition, Essentials, and Process Concept of learning Learning is a change in behavior due to experience with a view to adjustment. It brings some modification in the behavior and once learned, an individual is capable of retaining it for at least a certain period. Thus, it brings relatively a permanent … Read more
Market Information System (MIS) | Components of Market Information System Marketing Information System (MIS) Characteristics/Features of Marketing Information System (MIS) Importance of Marketing Information System (MIS) Components of Marketing Information System An MIS has four components: a) an internal records system, which includes customer-related records, sales-related records, and other reports. b) … Read more
E-Marketing (Internet Marketing / E-commerce): Definitions, Features, and Limitations E-marketing (internet marketing/ E-commerce) E-marketing (internet marketing/ E-commerce) This is the age of communication and technology. Today, almost everything is performed by using technology. E-commerce or internet marketing is also a newly introduced technology-based marketing that enables a firm or individual to conduct business … Read more
Importance/Role of Marketing to Customer, Business Firm, Society, and Nation Importance/Role of marketing: Marketing has a very important aspect of business and society since it contributes greatly to the success of an organization. Production, distribution, and need satisfaction depend largely on marketing. Importance to the customer: i) Standard of living … Read more