Marketing

Marketing Defining

Marketing Defining

Marketing Defining   Marketing  Defining for the 21st Century   The 21st century The 21st century has witnessed the introduction of the new economy, owing to technological innovation and progress. To comprehend the new economy, it is vital to grasp the short characteristics and qualities of the old economy.The industrial revolution was the commencement point

Marketing Defining Read More »

Impact of Macro Environment in Marketing

Impact of Macro Environment in Marketing

Impact of Macro Environment in Marketing | Advertising | Impact of Natural Environment in Nepal     Impact of Macro Environment in Marketing: The marketing environment consists of forces that directly and indirectly influence the organization’s marketing activities. In Nepal, various external forces influence marketing activities. Marketing performs several activities like purchasing, selling, branding, grading,

Impact of Macro Environment in Marketing Read More »

Concept of learning

Concept of learning

Learning: Definition, Essentials, and Process       Concept of learning   Learning is a change in behavior due to experience with a view to adjustment. It brings some modification in the behavior and once learned, an individual is capable of retaining it for at least a certain period. Thus, it brings relatively a permanent

Concept of learning Read More »

Market Information System (MIS) and Components

Market Information System (MIS) and Components

 Market Information System (MIS) | Components of Market Information System      Marketing Information System (MIS)  Characteristics/Features of Marketing Information System (MIS)  Importance of Marketing Information System (MIS)  Components of Marketing Information System An MIS has four components:    a) an internal records system, which includes customer-related records, sales-related records, and other reports.    b)

Market Information System (MIS) and Components Read More »

E-marketing (internet marketing/ E-commerce)

E-marketing (internet marketing/ E-commerce)

E-Marketing (Internet Marketing / E-commerce): Definitions, Features, and Limitations   E-marketing (internet marketing/ E-commerce)   E-marketing (internet marketing/ E-commerce) This is the age of communication and technology. Today, almost everything is performed by using technology. E-commerce or internet marketing is also a newly introduced technology-based marketing that enables a firm or individual to conduct business

E-marketing (internet marketing/ E-commerce) Read More »

Scroll to Top